EUROPARC Webinar – Shaping Park identity: Exploring how Sense of Place and co-creation can unlock a Park’s potential

Date: 3rd of May

Time: 11:00 – 12:30 CEST

Register for free here!

Europe’s Parks and Protected Areas harbour more than just precious biodiversity. It is in these places that natural heritage and history come together to shape unique landscapes. These landscapes are influenced by the natural processes and the people that live in them, and there are many thrilling stories waiting to be discovered.

So, how can you harvest this ‘uniqueness’ and create a coherent identity for your Park and Protected Area? How can this identity influence the design, communications and (tourism) offers of your area? This webinar will feature two case studies from Protected Areas that have followed a participatory approach to create a shared area identity.

Get to know our case studies:

Creating an identity to shape design and development

Poul Høilund, architect and founding partner at NORRØN (DK)

Poul will help participants understand how developing a clear identity can form the basis for long-term experience and infrastructure development in a National Park. Drawing from their extensive partnership with Nationalpark Skjoldungernes Land, NORRØN will explore the benefits of crafting an identity for a destination. This identity serves not only to brand the National Park but also guides future development projects.

‘Good to see you here!’: the creation of a national campaign in National Park Weerribben-Wieden

Nicolette Bolté, area developer at NP Weerribben-Wieden (NL)

In 2023, National Park Weerribben-Wieden in the Netherlands launched a new promotional campaign: ‘Good to see you here!’ to attract quality, year-long visitors. The campaign was shaped after an intensive process with stakeholders to create the regional identity of the area. In the webinar, learn more about how this overarching approach towards a ‘brand identity’ was developed and implemented.

Get to know our speakers:

Poul Høilund, architect and founding partner at NORRØN (DK)

Poul is a founding partner at NORRØN Architects since 2014, specializing in sustainable tourism development in coastal, cultural, and natural destinations. He graduated from The Royal Danish Academy of Fine Arts – Schools of Architecture, Design, and Conservation (KADK) in 2008 and has served as an external lecturer there from 2008 to 2018. Furthermore, Poul has studied at University of Tohuku, Japan, Exchange at Master level.

Nicolette Bolté, area developer at NP Weerribben-Wieden (NL)

Nicolette works as an area developer for the National Park Weerribben-Wieden, with the Marketing and ‘Experimental Gardens’ portfolio. She is also a marketing lecturer at the Tourism Management course at Saxion University of Applied Sciences. She combines the expertise from these two roles to help shape the Weerribben-Wieden National Park. With a focus not only on visitors, but also on residents and businesses with the challenge of constantly seeking a balance between nature, liveability, and economy.