Logo and Graphic guidelines - EUROPARC Federation

Logo of "The Charter"

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The first graphic identity of the European Charter for Sustainable Tourism in Protected Areas dates from the early 2000´s. It was created under a project, supported by BfN (DE), that further supported the implementation and development of the Charter methodology. That was a time when the focus was on consolidating the methodology, so less attention was given to communications. Today, we want a stronger network that is highly recognised by peers and partners across Europe. That is why we need a strong communications.

Leading the way in Sustainable Tourism for Europe‘s Protected Areas

The Charter is about bringing people together, provide them a framework to work collaboratively, towards becoming a sustainable destination. Sustainability is a continuous process of enhancing quality with all local actors. The new logo of the Charter aims to represent this 4 core values, while celebrating the excellence of our network of Sustainable Destinations.

Union & Connection
Care & Respect
Dynamism
Sustainability

Graphic Guidelines – Coherence, Consistency, Resonance

EUROPARC created Graphic guidelines to establish a common ground and a storyline for this new phase in the life of the ECSTPA.

We need to maintain coherence across the multiple channels and entities that use the logo. Consistency is essential to enhance the benefits of Parks and Partners. A resonating brand depends on the discipline of all who are permitted to use the logo.

Please respect the guidelines while using the logotype in your publications, promotional materials and website. If you have any doubt or need help to better adapt the logo, do not hesitate to contact the Federation to communications @ europarc.org.

ECSTPA Graphic guidelines

Logos for Parks, Partners and Tour Operators

EUROPARC developed different versions to be used by:

Sustainable Destinations – Parks awarded with European Charter for Sustainable Tourism in Protected Areas

Sustainable Partners, following the Charter Part II methodology

Sustainable Tour Operators, following the Charter Part III methodology

Download the versions you need!

Below you can download the different language versions, for Parks, Partners and Tour Operators. If you do not find your language below, contact us and we will be delighted to create a new version for you.

Chose on the links below which versions you need. An automatic download should start after you click. Each folder contains: