Enzo Valbonesi, Head of the Protected Areas, Forestry and Mountains Development Department – Emilia-Romagna region, Italy, speaks about the importance of managing sustainable tourism and the expectations ot this institution as the Lead Partner of CEETO Interreg Central Europe project. CEETO project is and Interreg Central Europe initiative in which 11 partners from 6 countries will test innovative models to manage sustainable tourism in 8 Protected Areas of Europe.