Welcoming visitors: How to positively include visitors into a Protected Area

Three case studies highlighting successful ways to welcome visitors in Protected Areas. 

Welcoming visitors: How to positively include visitors into a Protected Area

Protected areas and tourism departments can enhance the visitor experience by making nature more accessible, inclusive, and easy to navigate—without harming the environment. This means creating clear signage, accessible trails and entry points, user-friendly maps and apps, and offering services that cater to a range of needs and abilities. By designing experiences that are welcoming and informative, visitors feel safe, inspired, and more connected to nature. When access is thoughtfully managed, it supports both a positive user experience and the long-term health of natural areas.

Case Study 1: Hiking boom and the necessity to be present

With the recent pandemic, many people were introduced to their local landscapes and experienced first hand benefits to spending more time out in nature. This increase in activity was an opportunity for the Latgale Tourism Association who saw this as an opportunity to diversify the options available to visitors in the area. Read how they implemented projects to establish long distance hiking trails within and across landscapes, focusing on facilitating a good user experience.

Full Case Study

Case Study 2: Creating visitor profiles to guide the customer-centered service development of Metsähallitus Parks and Wildlife Finland

Just like we celebrate the diversity of nature, we should recognise and celebrate the diversity of visitors and their expectations or needs. Metsähallitus Parks and Wildlife Finland have done exactly that using a service design approach based on visitor insight. This in-depth research led to the highly successful development of a diversity of visitor profiles which have been used to mark hiking trails and much more, allowing the park to nudge the visitors into behaviours which best match their needs, leading to better experiences.

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Case Study 3: Visitor Management Lobau 2023+ customised solution for periurban challenges in the Viennese share of Donau-Auen National Park

Our third example is a collaborative approach of identifying challenges and solving them together with the local stakeholders including police and political decision-makers. Read about the “Lobau Together Weeks” which resulted in a better relationship between the many people visiting this periurban park. Perhaps your park has implemented something similar?

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These case studies show a more positive view of visitor management in Protected Areas, but we also understand that some areas have trouble with “overtourism”. To explore techniques employed to manage the negative effects of high visitation rates, read our previous article.

Do you also have interesting experiences, projects or challenges that you have overcome in successful and creative ways? Consider submitting a case study and be featured in our EUROPARC news. Please visit our Knowledge Hub or reach out to us if you have any questions!