EUROPARC Webinar: Reducing tourism seasonality through sustainable experiences

© Alex Hare, Kent Downs AONB and North Downs Way National Trail

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Reducing tourism seasonality through sustainable experiences

  • 25th of October
  • 10:00 CEST, duration: one hour
  • Register for free here

Crowded summer days and empty winters: in many areas, tourism has high peaks in summer, whereas autumn and winter are less popular travel seasons. These fluctuations can pose a real challenge for small businesses and destination managers. At the same time, the high concentration of tourists during the summer months, can be a cause of concern for those managing Protected Areas, as they struggle to accommodate large fluxes of tourists sustainably.

In this webinar, participants will hear from Dr Xavier Font, professor of Sustainability Marketing at the University of Surrey, United Kingdom. He will detail the six steps that small businesses and destination managers can undertake to design and market sustainable experiences. Participants will also discover, how their destination, industry association or consultancy company can use the free-of-charge materials prepared by the EU Interreg funded “EXPERIENCE” project. These materials will support those attending in delivering training in their destination, and includes a 67-page report and a set of PowerPoint slides, in English and French.

Webinar Programme

Welcome and Introductions
Teresa Pastor, ECST Manager at EUROPARC Federation.

Creating sustainable experiences
Dr. Xavier Font.

Let’s talk about it!
Participants will have the chance to pose questions.

The webinar will last approx. 1 hour.

About the speaker

Dr Xavier Font is professor of Sustainability Marketing at the University of Surrey, United Kingdom. He researches and develops methods of sustainable tourism production and consumption. He has published widely about sustainable tourism certification, and has consulted on sustainable product development, marketing and communication. He currently serves as an advisor in Prince Harry’s Travalyst coalition of, Tripadvisor, Google, Expedia, Skyscanner, Visa and Trip. Furthermore, he has conducted over 150 courses for more than 5,000 businesses on how to market and communicate sustainability. He is currently the Principal Investigator for the University of Surrey for the €23m Interreg project “EXPERIENCE”, which aims to develop low season sustainable tourism visitor experiences.